About Me

My name is Roger Maidment and I am based in East London. I have extensive project delivery experience gained at a senior level on some of the largest international events, managing budgets in the tens of millions of pounds. I also have a genuine passion for grass roots sport and for promoting participation and healthy lifestyles. This year (2017) I am combining my experience and passion to build a new career as a freelancer in the events industry. It’s something I’m really excited about, having waited far too long to grasp the opportunity.

I was employed by Transport for London until quite recently; prior to that I worked for the Metropolitan Police. I’ve dedicated many years to the public sector and have been fortunate enough to work in key roles on some challenging but rewarding projects.

I was the Finance & Commercial Manager in the team that delivered the 2007 Grand Depart of the Tour de France in London, responsible for:

  • The overall project budget
  • All contracts (with rights holder, host local authorities, etc.)
  • Procurement (developing specifications, contracts and evaluation models)
  • The opening ceremony

I also advised the team that delivered the London stage of the 2014 Tour.

I was the Commercial Manager for the design and implementation of the Cycle Hire Scheme in London in 2010. Key responsibilities included:

  • Managing the project budget
  • Negotiating the sponsorship deal with Barclays (the initial scheme sponsor)
  • Securing public and private land to accommodate cycle hire docking stations

For the 2012 Olympic Games I led on the procurement of event management services for all the road events and crowd management services for Central London.

I was involved from the outset in developing RideLondon, a world class festival of cycling that first took place in 2013. I worked alongside the Greater London Authority, London & Partners and Transport for London’s other strategic partners to devise the concept, consider possible commercial models and shape the procurement process to ensure the right delivery partner was brought on board.

And in my spare time…

I have organised a number of successful amateur cycling events and work as an Accredited Marshal for British Cycling, controlling traffic during cycle road races to ensure a high level of safety. I am also a Leader in Running Fitness, trained by England Athletics to lead groups of runners in a safe, supportive and encouraging way.

As a keen club cyclist I have raced on the road at a high level and competed in cyclocross at a national level. I’m also a County running medalist and enjoy all forms of the sport from cross country races through to endurance events on the track. In 2017 I qualified for the England Athletics Marathon Championships.

Having competed in so many events over the years, big/small, competitive/fun, I have a deep understanding of what makes for a good participant experience.